Welcome to my Tumblr.

Feel free to email me, view my portfolio, skim my tweets, toss me a $1, or visit my resume.

  I ♥ Groupon

                                    

geekybynature

12th May 2012

Photo

My signature “refrigerator eggs” = where all veggies in the fridge are thrown in the pan. Breakfast is served!

My signature “refrigerator eggs” = where all veggies in the fridge are thrown in the pan. Breakfast is served!

1st May 2012

Link

The Power of Habit →

currently intrigued by perception of habits, rituals and self-awareness 

21st April 2012

Video with 2 notes

Matt’s so excited b/c this is the first product that he worked on that’s in an ad

17th March 2012

Photo with 1 note

Happy St.Pat Day Chicago!

Happy St.Pat Day Chicago!

13th March 2012

Quote

Surround yourself with smart people who are willing to give you time and to give the businesses their expertise.
— Cristina Stenbeck, chairwoman of Investment AB Kinnevik, as quoted in the Financial Times 

10th March 2012

Photo

Piano tuning :)

Piano tuning :)

10th March 2012

Photoset reblogged from Cloud Approves with 251 notes

mdrnr:

Melting Disco Balls by Rotganzen

Source: rotganzen.com

29th February 2012

Video

iSeeThrough 

14th February 2012

Photo

Click the image - Flowers for everyone! Happy Valentine’s Day :)

Click the image - Flowers for everyone! Happy Valentine’s Day :)

11th February 2012

Photo with 1 note

17 degrees outside = 350 degrees inside! Yum.

17 degrees outside = 350 degrees inside! Yum.

4th February 2012

Video with 35 notes

“Connection gives purpose to our lives and is neurological why we are here” Owning a strong sense of love and belonging (human connection) directly correlates to fully embracing one’s vulnerability. Society is the most in debt, obese, addicted and medicated in history. People are trying to selectively numb their own vulnerability - but people can not numb sadness without numbing happiness. People can not numb purpose. Embracing your own source of vulnerability is to live fully - with both shame, fear, joy and worth.

For me this Ted Talk explains how emotional purpose outweighs functional purpose. In my chosen profession, since interning at JWT London in 2002, my decade in and around the fast paced ad industry, brands who lead with clear purpose and proactively back up that purpose with passionate risks lead clear differentiation among consumer’s hearts. It was studied with only the left brain functioning one can stare at the cereal aisle and logically conclude what are good from bad decisions. However, without the emotional intuition of the right brain you will never be able to choose. Marketing is now discovering the consumer’s ‘heart’ is half their brain. 

Every category is now saturated with brand promise, yet few put money where their purpose is. It is a risk to not own your brand’s imperfection, its essence - its vulnerability. It is a short term gain to sway with the trends of the market. Perhaps the biggest risk of all is to stick with a clear, long term purpose. 

Tagged: vulnerablepurposeted

3rd February 2012

Photoset with 2 notes

it’s that time of day, cute fluffy dog time

26th January 2012

Photo

Nature, nurture.

Nature, nurture.

13th January 2012

Video

sh*t nobody says

7th January 2012

Photo

Petterino’s Chicago

Petterino’s Chicago