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My signature “refrigerator eggs” = where all veggies in the fridge are thrown in the pan. Breakfast is served!
The Power of Habit →
currently intrigued by perception of habits, rituals and self-awareness
Video with 2 notes
Matt’s so excited b/c this is the first product that he worked on that’s in an ad
Surround yourself with smart people who are willing to give you time and to give the businesses their expertise.
Photoset reblogged from Cloud Approves with 251 notes
Melting Disco Balls by Rotganzen
Source: rotganzen.com
Video with 35 notes
“Connection gives purpose to our lives and is neurological why we are here” Owning a strong sense of love and belonging (human connection) directly correlates to fully embracing one’s vulnerability. Society is the most in debt, obese, addicted and medicated in history. People are trying to selectively numb their own vulnerability - but people can not numb sadness without numbing happiness. People can not numb purpose. Embracing your own source of vulnerability is to live fully - with both shame, fear, joy and worth.
For me this Ted Talk explains how emotional purpose outweighs functional purpose. In my chosen profession, since interning at JWT London in 2002, my decade in and around the fast paced ad industry, brands who lead with clear purpose and proactively back up that purpose with passionate risks lead clear differentiation among consumer’s hearts. It was studied with only the left brain functioning one can stare at the cereal aisle and logically conclude what are good from bad decisions. However, without the emotional intuition of the right brain you will never be able to choose. Marketing is now discovering the consumer’s ‘heart’ is half their brain.
Every category is now saturated with brand promise, yet few put money where their purpose is. It is a risk to not own your brand’s imperfection, its essence - its vulnerability. It is a short term gain to sway with the trends of the market. Perhaps the biggest risk of all is to stick with a clear, long term purpose.
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